Keller Williams Realty is a real estate franchise organization in the United States and Canada. It was founded in 1983 by Gary Keller and Joe Williams and is based in Austin, Texas.
In 1991, Keller Williams Realty began franchising, and expanded to Canada in 1998. Total agent count in the United States and Canada now stands at close to 70,000, with nearly 700 market centers.
Keller Williams Realty’s rapid growth has been bolstered by a business plan that includes associates as stakeholders and partners, and by a profit-sharing program rewarding agents who bring other agents into the company.
Keller Williams Realty does not engage in any national consumer advertising, but supports agents in the advertising of their own local brand identities.
Founder Gary Keller has co-written a series of books, including The Millionaire Real Estate Agent, based on the experiences of top agents in North America.
In 2008, Keller Williams Realty introduced KW Commercial.[1] extending a referral model to the commercial real-estate sector.
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